8.04.2012

Talk About Going for Gold

NEW YORK (CNNMoney) -- You won't be seeing Olympic gold medalist Gabby Douglas on a box of Wheaties. That's because Kellogg's has already swooped in and reached a deal with Douglas to put her picture on a box of Corn Flakes.

The rush to get Douglas signed shows that she will likely be the big endorsement winner out of the London Summer Olympics thanks to her gymnastics all-around victory.

"She's the new darling of America," said Bob Dorfman, executive creative director of Baker Street Advertising and author of Sports Marketer's Scouting Report. "She has the look, the great smile, and seems like someone who could be a compelling pitch woman of products to teens and pre-teens."

Dorfman estimates Douglas could pull in between $1 million to $3 million a year in endorsements leading up to the games in Rio de Janeiro four years from now. But even if Douglas doesn't compete in 2016, her endorsement career could continue far many years -- or even decades -- to come.


~ Chris Isidore, "Gabby Douglas set for endorsement $ gold"
Seriously...*pause, sip drink, continue*...I can't toast this girl enough.

Now that's what I'm talking about. This girl's financial problems are OVER. Her mom clearly made a wise investment, and her sister must be some sort of oracle.

As for her dad, he had to miss out because he's currently stationed in Afghanistan.  *blink*  Yeah.

6 comments:

  1. Once again - GO, GABBY!

    ReplyDelete
  2. She didn't do so well tonight at event finals (no medals), but she has two medals and mad endorsements to come, so...it's all good.

    ReplyDelete

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